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  • Photo du rédacteurOoh Georgie

Unveiling the Hidden Design Inspiration: How Beats and Airbnb Found Their logo in a book published in the 80’s.

In the dynamic world of design and branding, inspiration often springs from unexpected sources, linking the seemingly unrelated in profound ways. Such is the intriguing case of two industry titans—Beats and Airbnb—whose iconic logos can be traced back to a single, unassuming origin: a design book from 1989.

This revelation, which has stirred considerable discussion within design circles, uncovers a shared source of inspiration for these companies: the little-known volume "Trademarks & Symbols of the World: The Alphabet in Design." This book, filled with striking visual motifs ranging from bold typography to abstract shapes, has served as a fertile ground for creative minds worldwide.

The narrative begins with Beats, the renowned audio technology firm founded by Dr. Dre and Jimmy Iovine. In their pursuit of a resonant brand identity, the design team unearthed a distinctive emblem from the aforementioned book—a stylized "b" encircled by concentric rings. This emblem, both simple and powerful, became the cornerstone of the Beats brand, embodying innovation, rhythm, and unity.

Airbnb, the transformative peer-to-peer accommodation platform, similarly found its muse within these pages. Aiming to encapsulate the spirit of hospitality and community, the design team gravitated toward a timeless motif—a heart cradled within an "a." This symbol, exuding warmth and inclusivity, came to define the Airbnb brand, fostering a global sense of belonging and cultural exchange.

Interestingly, this case highlights a broader trend in the design world.

While smaller companies strive to be as original as possible, meticulously crafting unique identities to stand out, large corporations sometimes draw heavily from existing designs, repurposing and reinterpreting what already exists. This approach raises questions about originality and the creative process within the industry’s giants.

This fascinating confluence of design inspiration underscores a deeper truth: inspiration transcends boundaries of time, space, and industry. In a visually saturated world, designers and brands often draw from a common well of cultural references, weaving together strands of influence to forge something distinctly their own.

Crucially, the essence lies not in mere replication but in the transformative power of reinterpretation.

By infusing borrowed elements with new meaning and context, companies can leverage the collective wisdom of the past to chart innovative paths forward, enriching the visual landscape with fresh creativity.

Reflecting on the remarkable alignment of design inspirations that gave rise to Beats and

Airbnb, we recognize that the true magic of creativity is not confined to the origins of ideas. Rather, it resides in their limitless potential to inspire, connect, and transcend.

In a world where the wellspring of inspiration is boundless, the avenues for creative expression are indeed limitless.


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